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COFFEE
FAQ's
Why does coffee taste
better at Kopi than at home? Coffee
is 98% water; we pass Fulton County water though three
filters before brewing espresso (2 filters before the
Fetco brewer). This extracts the chemicals added by the
county, and filters out the hardness and natural
impurities of water coming from this area. Secondly, we
use better beans and thirdly, the best equipment.
Lastly, our Baristas are professionals at making coffee.
How are Decaf beans
processed? Initially they are
processed the same as all beans in either the wet or dry
method. Then they are made “decaffeinated” by one of
four similar methods. These involve combining the beans
with another compound which absorbs the caffeine,
usually by soaking the beans with this compound. The
compound is extracted along with the caffeine that
bonded to it; the beans are washed and then roasted
normally. The excess caffeine is then sent to Coca Cola
to be added to soft drinks (among other uses). Coffee
beans labeled Decaf will still contain as much as 2.5%
caffeine, so they can best be described as over 97%
caffeine free.
Why are espresso-based
drinks mixed with milk relatively unpopular in Europe,
yet dominate here? Tradition,
mostly. Americans came late to espresso based coffees,
and milk is plentiful and fresh in the US whereas it was
often less so in Europe. ( I remember flying to Europe
in the 70s with some German kids who marveled at how
fresh and good tasting American milk was wherever one
bought it, not so in Europe they said – lack of
refrigeration, especially in southern climes like Italy,
was a possible reason). It seemed natural to add milk
to us, and we had no traditions of decades’ duration
which said not to add milk. Higher incidence of lactose
intolerance on the part of southern Europeans has been
suggested as a reason, but I doubt that’s accurate.
Why do Starbucks beans
taste burnt? They don’t to everyone,
but it’s true they roast their beans by design much
darker then many prefer. This is partially because they
make so much more espresso roast as compared to anyone
else. Since they need so many beans, they find that
roasting beans from many different growing areas to a
very dark roast enables them to offer a similar taste
regardless of bean origin and initial flavor
characteristics. But even when they were smaller, their
coffee always had a slightly burnt taste (to me and many
others, at any rate), so it’s also a company
preference. Kopi will of course use a dark espresso
roast, but not one in which the sugars have caramelized
into carbon as completely.
Why is Kopi Coffee
better? 1. Our beans are
excellent, chosen from a roaster that pays close
attention to detail and crafts each batch of beans.
Batdorf and Bronson sources bean from estates all around
the world. They are sensitive to ecological impact and
working conditions at the estates. And they get the
beans right when they roast them. 2. Our equipment is
the best that can be obtained anywhere. We are vigilant
in maintaining and servicing our equipment so it always
produces the best product possible. 3. Our staff works
hard to understand coffee principles, to make a great
cup, and to serve with excellence. 4. We have
chosen superior baked goods to offer along with our
coffee and tea, and always serve these as fresh as
possible.
Why doesn’t Kopi offer
beans for sale? In six months or
so, we will. Our initial focus is on creating a
destination for a great cup of coffee. Once successful
in our core mission, we can expand to additional
offerings (Kopi mugs, beans, logo shirts, etc.). Our
business plan calls for expansion to five stores around
Atlanta over the next few years, but we will learn walk
before we run.
Where does Kopi stand
on the environment and social concerns?
We choose to serve only Fair Trade and relationship
coffees. These are coffees grown with social
responsibility. In many areas of the world, coffee
laborers are offered bare subsistence wages and very
poor working conditions – relationship coffees cost a
bit more but ensure that the environment and laborers
are treated respectfully.
Coffee itself is a healthy
and beneficial food. Like most any food it can be
abused by using excessive amounts, usually described as
beginning at four or five cups (6 ounce) per day, but
this is highly dependent upon the individual’s
particular health and biological makeup. Many people
drink much more coffee with no adverse effects. Like
wine, a cup or two of coffee is acknowledged to enhance
health over having none at all. Coffee offers
antioxidants and the caffeine itself has health benefits
that have often been documented in the press. However,
excessive amounts of caffeine have been demonstrated to
cause stomach irritation, increased nervousness,
increased heartbeat, and anxiety. Caffeine is
considered a mildly addictive substance. Our baked
goods are chosen with taste in mind; unfortunately, even
lower fat and “healthier” pastries or cookies are not
that good for your body, only for your attitude and to
blissfully satisfy your sweet tooth.
Kopi is concerned about
its employees, our community and the situations in which
we live. We offer a drink special daily that allows our
customers to choose a charity (such as the local women’s
shelter, hurricane relief efforts, or homeless
assistance), and Kopi will donate $1 of that drink’s
cost to the charity chosen. The customer’s choice of
charity is tracked by the POS system. At the end of
each month, a check is written to each charity for the
amounts collected. Amounts disbursed will be posted in
the store and on the web site each month. |